On September 29th, the 6th Joint Launch Event for Guangdong Textile and Garment Intangible Cultural Heritage (ICH) Promotion Ambassadors, exclusively sponsored by the "Fashion Original Platform" of Guangzhou International Textile City, was successfully held. He Rongjing, founder of the Yimibu brand and promotion ambassador for the "Xiangyunsha Dyeing and Finishing Technique", was awarded the honor of "6th Guangdong Textile and Garment ICH Promotion Ambassador".
As an inheritor of national intangible cultural heritage (ICH) liang cloth (Xiangyunsha), the Yimibu brand has deeply committed itself to the "contemporary transformation of Xiangyunsha". It has broken the limitation that Xiangyunsha "only appears on stages and in display cabinets", and promoted this fabric to integrate into various daily life scenarios.
Xiangyunsha undergoes a rigorous crafting process of "three steamings, nine boilings, and eighteen sun-dryings"; a single piece of Xiangyunsha carries within it half the history of the East. At the launch event, He Rongjing, the brand founder, led her team in upholding the design philosophy of "Eastern essence + contemporary style". They integrated this "Chinese story condensed in fabric" with modern minimalist design, breathing new life into this wearable ICH and tangible cultural context. Just like a gift bestowed by sunlight and river mud, this integration has fulfilled the warm and gentle aesthetics of Xiangyunsha.
Today, Yimibu has developed a diverse range of apparel collections, including high-end customization and government-business customization. It has also expanded into lifestyle aesthetic products such as accessories, home textiles, and cultural and creative items. "Texture refined by time, confidence embodied in taste" – once a niche fabric, Xiangyunsha is now entering high-end daily life through these innovative carriers. It serves as the "versatile answer to Eastern-style dressing, applicable from tea ceremonies to elegant gatherings". Beyond meeting the needs of scenarios requiring "professionalism in the workplace and sophistication in social settings", it has also become a starting point for young people to embrace Eastern aesthetics, enabling the "living inheritance" of intangible cultural heritage (ICH).
As the new Guangdong Textile and Garment Intangible Cultural Heritage (ICH) Promotion Ambassador, He Rongjing stated that in the future, Yimibu will continue to deepen the "innovation and entrepreneurship" of ICH. It will enable this Lingnan ICH – which has evolved "from the sun-drying fields in Shunde to the Eastern wardrobe" – to shine more brilliantly in the contemporary era with its style of "quiet elegance that speaks for itself", injecting new vitality into the integration of ICH and daily life.
