Yimibu is a high-end custom clothing brand designed by Yimibu craftsmen, with the core positioning of "modernizing Xiangyun yarn", committed to promoting the active inheritance of national intangible cultural heritage such as Langyu (Xiangyun yarn). The brand was initiated by its founder, Ms. He Rongjing, to break the limitations of Xiangyunsha, which only exists on stage and display cabinets. Through the design concept of "Eastern bone+contemporary leather", it integrates millennium old dyeing art with modern minimalist design, creating a clothing series covering high-end customization, business, government affairs, gatherings, vacations, home furnishings and other scenes, as well as lifestyle aesthetic products such as clothing accessories, home textiles, cultural and creative products. It allows non legacy Xiangyunsha to enter high-end daily life and become an Eastern aesthetic choice that Chinese teenagers can also come into contact with.